search query: @author Valla, J.-P. / total: 2
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| Author: | Valla, J.-P. |
| Title: | Une analyse du comportement de l'acheteur industriel. |
| Journal: | Direction: Revue Francaise de Gestion
1978 : 17 SEP-OCT p.77-84 |
| Index terms: | RISK ANALYSIS CONSUMER BEHAVIOUR INDUSTRIAL MARKETING INDUSTRIAL PURCHASING |
| Language: | fre |
| Abstract: |
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