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Author:Clopton, S. W.
Title:Seller and buying firm factors affecting industrial buyer's negotiation behavior and outcomes.
Journal:Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 39-53
Index terms:INDIVIDUAL BEHAVIOUR
INDUSTRIAL PURCHASING
NEGOTIATION (SALES)
Language:eng
Abstract:
SCIMA record nr: 32780
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