search query: @author Preston, I. L. / total: 2
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| Author: | Preston, I. L. Thorson, E. |
| Title: | The expanded association model : keeping the hierarchy concept alive. |
| Journal: | Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 59-65 |
| Index terms: | MODELS ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
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