search query: @author Preston, I. L. / total: 2
reference: 1 / 2
« previous | next »
Author: | Preston, I. L. Thorson, E. |
Title: | The expanded association model : keeping the hierarchy concept alive. |
Journal: | Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 59-65 |
Index terms: | MODELS ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
« previous | next »
SCIMA