search query: @author Caballero, M. J. / total: 2
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Author: | Caballero, M. J. Pride, W. M. |
Title: | Selected effects of salesperson sex and attractiveness in direct mail advertisements. |
Journal: | Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 94-100 |
Index terms: | SALESMEN ADVERTISING DIRECT SELLING ROLES |
Language: | eng |
Abstract: |
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