search query: @author Leigh, J. H. / total: 2
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| Author: | Bush, A. J. Leigh, J. H. |
| Title: | Advertising on cable versus traditional networks. |
| Journal: | Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 33-38 |
| Index terms: | TELEVISION ADVERTISING CABLE TELEVISION USA |
| Language: | eng |
| Abstract: |
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