search query: @author Kehret-Ward, T. / total: 2
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Author: | Kehret-Ward, T. Yalch, R. |
Title: | To take or not to take the only one : effects of changing the meaning of a product attribute on choice behavior. |
Journal: | Journal of Consumer Research
1984 : MAR, VOL. 10:4, p. 410-416 |
Index terms: | PRODUCT IMAGE CONSUMER BEHAVIOUR CHOICE THEORY |
Language: | eng |
Abstract: |
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