search query: @author Gautschi, D. / total: 2
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Author: | Aykac, A. Corstjens, M. Gautschi, D. |
Title: | Is there a Kink in your advertising? An empirical investigation of advertising response asymmetry. |
Journal: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 27-35 |
Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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