search query: @author Young, R. F. / total: 2
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| Author: | Zif, J. Young, R. F. Fenwick, I. |
| Title: | A transnational study of advertising-to-sales ratios. |
| Journal: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 58-63 |
| Index terms: | INTERNATIONALIZATION ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
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