search query: @author Yalch, R. F. / total: 2
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| Author: | Yalch, R. F. Elmore-Yalch, R. |
| Title: | The effect of numbers on the route to persuasion. |
| Journal: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 522-527 |
| Index terms: | PRODUCT INFORMATION CONSUMER BEHAVIOUR MARKETING INFORMATION |
| Language: | eng |
| Abstract: |
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