search query: @author Burdick, R. K. / total: 2
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| Author: | Jackson, D. W. Keith, J. E. Burdick, R. K. |
| Title: | Purchasing agents' perceptions of industrial buying center influence : a situational approach. |
| Journal: | Journal of Marketing
1984 : FALL, VOL. 48:4, p. 75-83 |
| Index terms: | INDUSTRIAL PURCHASING BUYING CENTRES DECISION MAKING DATA ANALYSIS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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