search query: @author Speh, T. W. / total: 2
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| Author: | Hutt, M. D. Speh, T. W. |
| Title: | The marketing strategy center diagnosing the industrial marketer's interdisciplinary role. |
| Journal: | Journal of Marketing
1984 : FALL, VOL. 48:4, p. 53-61 |
| Index terms: | MARKETING RESEARCH INDUSTRIAL MARKETING STRATEGY DECISION MAKING |
| Language: | eng |
| Abstract: |
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