search query: @author Krapfel, R. E. jr. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Krapfel, R. E. Jr. Brannigan-Smith, D. |
| Title: | An experimental approach to segmenting buyers of marketing research. |
| Journal: | Industrial Marketing Management
1985 : FEB, VOL. 14:1, p. 27-34 |
| Index terms: | MARKET SEGMENTATION MARKETING RESEARCH ORGANIZATIONAL BEHAVIOUR INDUSTRIAL PURCHASING |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA