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| Author: | Mühlbacher, H. Beutelmeyer, W. |
| Title: | Standardisierungsgrad der Marketingpolitik transnationaler Unternehmungen. |
| Journal: | Unternehmung
1984 : VOL. 38:3, p. 245-257 |
| Index terms: | INTERNATIONAL MARKETING MULTINATIONAL COMPANIES MARKETING THEORY MARKETING RESEARCH |
| Language: | ger |
| Abstract: |
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