search query: @author Raju, P. S. / total: 2
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Author: | Bhagat, R. S. Raju, P. S. Jagdish, N. S. |
Title: | Attitudinal theories of consumer choice behaviour: a comparative analysis. |
Journal: | European Research
1979 : MAR, VOL. 7:2, p. 51-62 |
Index terms: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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