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| Author: | Wind, Y. Lerner, D. |
| Title: | On the measurement of purchase data: surveys versus purchase diaries. |
| Journal: | Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 39-47 |
| Index terms: | SURVEYS CONSUMER PANELS CONSUMER BEHAVIOUR MARKET RESEARCH PURCHASING |
| Language: | eng |
| Abstract: |
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