search query: @author Miller, K. E. / total: 2
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| Author: | Miller, K. E. Ginter, J. L. |
| Title: | An investigation of situational variation in brand choice behavior and attitude. |
| Journal: | Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 111-123 |
| Index terms: | ATTITUDES BRAND LOYALTY CONSUMER ATTITUDES CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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