search query: @author Elbert, N. F. / total: 2
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Author: | Menezes, D. Elbert, N. F. |
Title: | Alternative semantic scaling formats for mesuring store image: an evaluation. |
Journal: | Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 80-87 |
Index terms: | BRANDS CONSUMER ATTITUDES MARKETING METHOD STUDY |
Language: | eng |
Abstract: |
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