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| Author: | Mc Daniel, S. W. Verille, P. Madden, C. S. |
| Title: | The threats to marketing research : an empirical reappraisal. |
| Journal: | Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 74-80 |
| Index terms: | MARKETING RESEARCH INTERVIEWING SURVEYS |
| Language: | eng |
| Abstract: |
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