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| Author: | Broadbent, S. Colman, S. |
| Title: | Advertising effectiveness : across brands. |
| Journal: | Journal of the Market Research Society
1986 : JAN, VOL. 28:1, p. 15-24 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING BRAND CHOICE |
| Language: | eng |
| Abstract: |
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