search query: @author Mokwa, M. P. / total: 2
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Author: | Mokwa, M. P. |
Title: | The strategic marketing audit : an adoption/utilization perspective. |
Journal: | Journal of Business Strategy
1986 : SPRING, VOL. 6:4, p. 88-95 |
Index terms: | STRATEGY MARKETING AUDITS |
Language: | eng |
Abstract: |
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