search query: @author Mokwa, M. P. / total: 2
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| Author: | Hutt, M. D. Mokwa, M. P. Shapiro, S. J. |
| Title: | The politics of marketing : analyzing the parallel political marketplace. |
| Journal: | Journal of Marketing
1986 : JAN, VOL. 50:1, p. 40-51 |
| Index terms: | MARKETING POLITICAL ECONOMY DISTRIBUTION CHANNELS PUBLIC POLICY MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
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