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Author: | Lesser, J. A. Hughes, M. A. |
Title: | The generalizability of psychographic market segments across geographic locations. |
Journal: | Journal of Marketing
1986 : JAN, VOL. 50:1, p. 18-27 |
Index terms: | MARKET SEGMENTATION SAMPLING MARKETING RESEARCH CITIES SHOPPING |
Language: | eng |
Abstract: |
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