search query: @author Cagley, J. W. / total: 2
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| Author: | Cagley, J. W. |
| Title: | A comparison of advertising agency selection factors : advertiser and agency perceptions. |
| Journal: | Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 39-44 |
| Index terms: | ADVERTISING AGENCIES ADVERTISING MEDIA ADVERTISING EFFECTIVENESS COMPARATIVE RESEARCH |
| Language: | eng |
| Abstract: |
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