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| Author: | Banks, S. |
| Title: | Cross-national analysis of advertising expenditures : 1968-1979. |
| Journal: | Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 11-24 |
| Index terms: | ADVERTISING EXPENDITURE COMPARATIVE RESEARCH |
| Language: | eng |
| Abstract: |
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