search query: @author Ghorpade, S. / total: 2
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Author: | Ghorpade, S. |
Title: | Agenda setting : a test of advertising's neglected function. (!Political marketing) |
Journal: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 23-27 |
Index terms: | TELEVISION ADVERTISING POLITICAL PARTIES MARKETING USA |
Language: | eng |
Abstract: |
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