search query: @author Verille, P. / total: 2
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| Author: | McDaniel, S. W. Madden, C. S. Verille, P. |
| Title: | Do topic differences affect survey non-response? |
| Journal: | Journal of the Market Research Society
1987 : JAN, VOL. 29:1, p. 55-66 |
| Index terms: | SURVEYS RESPONSE RATE USA |
| Language: | eng |
| Abstract: | Results of a national survey are reported. Non-response tendencies were analyzed regarding various survey topics. Background of the study is described. The survey methodology is outlined. Data were collected by professionally trained interviewers. A national probability sample was selected. Statistic results of the survey are presented in a table. Non-response seems to differ across survey topics. Goals of further research are outlined. Specific reasons for reluctance should be investigated,and combinations of survey topics should be tested. The question of how to make survey topics more interesting for respondents is raised. |
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