search query: @author Heath, T. B. / total: 2
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Author: | Gaeth, G. J. Heath, T. B. |
Title: | The cognitive processing of misleading advertising in young and old adults. |
Journal: | Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 43-54 |
Index terms: | ADVERTISING RESEARCH YOUNG PEOPLE CONSUMER RESEARCH |
Language: | eng |
Abstract: |
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