search query: @author Uhr, E. B. / total: 2
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| Author: | Wilkes, R. E. Uhr, E. B. |
| Title: | An empirical application of multidimensional scaling to advertising pretesting. |
| Journal: | Omega
1978 : 2 VOL.6 p.173-181 |
| Index terms: | ADVERTISING MULTIDIMENSIONAL SCALING |
| Language: | eng |
| Abstract: |
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