search query: @author Bodkin, C. D. / total: 2
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| Author: | Schuster, C. P. Bodkin, C. D. |
| Title: | Market segmentation practices of exporting companies. |
| Journal: | Industrial Marketing Management
1987 : MAY, VOL. 16:2, p. 95-102 |
| Index terms: | MARKET SEGMENTATION EXPORT MARKETING MARKETING MIX |
| Language: | eng |
| Abstract: | The practice of market segmentation of industrial companies that are currently exporting their products is examined. The results show a considerable amount of marketing activity both in terms of gathering information to be used when developing segmentation strategies and when varying the marketing mix elements to implement that strategy by a wide range of exporting companies. |
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