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Author: | Armstrong, P. Baker, A. Johnson, J. |
Title: | Ambition and achievement : a study of small retailers. |
Journal: | International Small Business Journal
1987 : SUMMER, VOL. 5:4, p. 59-63 |
Index terms: | RETAILING SMALL BUSINESS FAMILY FIRMS |
Language: | eng |
Abstract: | This study is based on empirical research, conducted in a London borough, and was planned to examine perceptions of small retail owners of success in their business. Results to date demonstrate that the perceptions more frequently concern personal satisfaction and security rather than business growth, development and profits. |
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