search query: @author Berkman, D. / total: 2
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Author: | Berkman, D. |
Title: | The development of American television as an advertiser-supported medium as seen by the contemporary American press. |
Journal: | European Journal of Marketing
1987 : VOL. 21:8, p. 14-26 |
Index terms: | TELEVISION INDUSTRY ADVERTISING MEDIA USA |
Language: | eng |
Abstract: |
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