search query: @author Sherry, J. F. / total: 2
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| Author: | Sherry, J. F. Camargo, E. G. |
| Title: | "May your life be marvelous" : English language labelling and the semiotics of Japanese promotion. |
| Journal: | Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 174-188 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR SEMIOLOGY LINGUISTICS JAPAN |
| Language: | eng |
| Abstract: | An analysis that contrasts the vehemence which links Japanese cultural uniqueness with the spirit of the language and the Japanese willingness to use English language loanwords in establishing an identity for indigenous produce offerings, focusing on the investing of indigenous consumer goods with meaning through the use of loanwords in a culturally conservative blocked market context, exploring the meaning of such investment and diffusion of cultural elements and their adaptation to local systems of meaning, as a significant macroconsumption pattern. |
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