search query: @author Havlena, W. J. / total: 2
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| Author: | Holbrook, M. B. Havlena, W. J. |
| Title: | Assessing the real-to-artificial generalizability of multiattribute attitude models in test of new product designs. |
| Journal: | Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 25-35 |
| Index terms: | NEW PRODUCTS PRODUCT TESTING |
| Language: | eng |
| Abstract: |
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