search query: @author Tigert, D. J. / total: 2
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| Author: | Livingstone, J. L. Tigert, D. J. |
| Title: | Strategy implementation: competition among supermarkets. |
| Journal: | Planning Review
1987 : NOV/DEC, VOL. 15:6, p. 14-22, 48 |
| Index terms: | SUPERMARKETS CORPORATE STRATEGY COMPETITION |
| Language: | eng |
| Abstract: | We examine if well-managed firms using the same strategy perform a lot better or just a little better than their competitors. Supermarket industry was chosen as it is large and highly competitive. Success in the supermarket business seems to be the result of either cost leadership, or service leadership. The cost leaders earn high net income through low gross margins, and low operating expenses. Service leaders also earn high net income, based on high gross margins and high operating expenses. |
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