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Author: | Rinne, H. Geurts, M. |
Title: | A forecasting model to evaluate the profitability of price promotions. |
Journal: | European Journal of Operational Research
1988 : FEB, VOL. 33:3, p. 279-289 |
Index terms: | FORECASTING PRICING ADVERTISING GROCERY SHOPS MARKETING |
Language: | eng |
Abstract: |
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