search query: @author Ronchetto, J. R. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Hutt, M. D. Reingen, P. H. Ronchetto, J. R. |
| Title: | Tracing emergent processes in marketing strategy formation. (!Strategic marketing) |
| Journal: | Journal of Marketing
1988 : JAN, VOL. 52:1, p. 4-19 |
| Index terms: | MARKETING MANAGEMENT STRATEGY DECISION MAKING STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | Process issues in marketing strategy are discussed. A synthesis is presented of the strategic decision-making literature relevant to the study. Special attention is given to the theoretical and empirical contributions issuing from the process school of strategic decision making. The concept of autonomous strategic behavior is introduced. It is linked to strategic marketing processes within the firm. Induced and autonomous strategic behavior are compared through selected characteristics of marketing strategy formulation process. A research program is described. Methodology is outlined. Network analysis is used for analyzing interrelationships of individuals. Results are summarized. Key implications for management are outlined. |
« previous | next »
SCIMA