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| Author: | Fullerton, R. A. |
| Title: | How modern is modern marketing? Marketing's evolution and the myth of the "Production Era". |
| Journal: | Journal of Marketing
1988 : JAN, VOL. 52:1, p. 108-125 |
| Index terms: | MARKETING CONCEPT BUSINESS HISTORY UNITED KINGDOM GERMANY USA MARKETING MODELS |
| Language: | eng |
| Abstract: |
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