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| Author: | Mariet, F. |
| Title: | La television americaine et le passage a l'audimetrie individuelle. (!People meters) |
| Journal: | Revue Francaise du Marketing
1988 : JAN-FEB, 116, p. 39-56 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY USA FRANCE TELEVISION ADVERTISING |
| Language: | fre |
| Abstract: |
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