search query: @author Eighmey, J. / total: 2
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| Author: | Eighmey, J. |
| Title: | The main effects of science on advertising : the good, the bad, and the ugly. |
| Journal: | Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. RC3-RC6 |
| Index terms: | ADVERTISING SCIENCE |
| Language: | eng |
| Abstract: |
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