search query: @author Bhatt, S. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Bhatt, S. |
| Title: | Strategic product choice in differentiated markets. |
| Journal: | Journal of Industrial Economics
1987 : DEC, VOL. 36:2, p. 207-216 |
| Index terms: | DIVERSIFICATION PRODUCT PREFERENCE CLUSTER ANALYSIS |
| Language: | eng |
| Abstract: | Widespread diversification of firms compels viewing them as a portfolio of activities rather than as entities competing independently in separate markets. The central question is the following: what would be the optimal direction for expansion for firms extending their product line? The product specification or product choice is considered a distinct strategic variable. The optimal relationship between the new and existing products is examined. The features of oligopolistic markets are described. Using the simple differentiated product duopoly model a lot of conclusions are drawn on product and market choice, diversification, competition, mergers etc. The Nash solution is characterized. The Pareto-optimal outcome is discussed. |
« previous | next »
SCIMA