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Author: | Park, C. W. Roth, M. S. Jacques, P. F. |
Title: | Evaluating the effects of advertising and sales promotion campaigns. |
Journal: | Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 129-140 |
Index terms: | INDUSTRIAL MARKETING SALES PROMOTION ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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