search query: @author Potter, W. J. / total: 2
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| Author: | Potter, W. J. |
| Title: | Segmenting VCR owners. |
| Journal: | Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 29-39 |
| Index terms: | MARKET SEGMENTATION ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING VIDEO CASSETTES INDUSTRY |
| Language: | eng |
| Abstract: |
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