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| Author: | Jacob, A. F. |
| Title: | Preispolitik im internationalen Bankgeschäft. |
| Journal: | Zeitschrift für Betriebswirtschaft
1988 : SEP, VOL. 58:9, p. 981-996 |
| Index terms: | BANKING PRICE THEORY |
| Language: | ger |
| Abstract: | The first section deals with pricing as a strategic problem. The second section looks back to traditional service transactions in international banking and seeks to explain their loss of importance as compared with other banking services and products. The third section is devoted to innovations on the international financial markets and related problems in the lending business and in service transactions. The fourth section considers catchwords, trends and structures and how they affect the pricing of international marketing, as well as deregulation, globalization, internalization and securitization. |
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