search query: @author Gullen, P. / total: 2
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Author: | Gullen, P. Johnson, H. |
Title: | Relating product purchasing and TV viewing. |
Journal: | Journal of Advertising Research
1986 : DEC-1987 JAN, VOL. 26:6, p. 9-19 |
Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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