search query: @author Young, C. E. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Young, C. E. Robinson, M. |
| Title: | Guideline SM : tracking the commercial viewer's wandering attention. |
| Journal: | Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 15-22 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA