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| Author: | Quintanilla Pardo, I. Berenquer Contri, G. Diaz Sanchez, R. |
| Title: | Problemas y desafios del marketing social. |
| Journal: | Esic Market
1988 : JUL-SEP, 61, p. 137-151 |
| Index terms: | SOCIAL MARKETING |
| Language: | spa |
| Abstract: |
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