search query: @author Kehret-Ward, T. / total: 2
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| Author: | Kehret-Ward, T. |
| Title: | Using a semiotic approach to study the consumption of functionally related products. |
| Journal: | International Journal of Research in Marketing
1988 : VOL. 4:3, p. 187-200 |
| Index terms: | CONSUMER BEHAVIOUR PRODUCT MIX MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
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