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| Author: | Vliet, J. |
| Title: | The taming of the RpC. |
| Journal: | European Research
1988 : NOV, VOL. 16:4, p. 226-234 |
| Index terms: | MEDIA RESEARCH PERIODICALS READERSHIP SURVEYS |
| Language: | eng |
| Abstract: | Michael Brown has explored the possibilities of using regression analyses to explain the relationship between circulation and readership. Van Vliet responds to Brown's work. Using figures from the Dutch CATI-based SummoScanner readership research, 1986, Van Vliet proves that multi regression analysis can provide a reasonable basis for explanation of variations in RpC figures. He suggests the results should be confirmed by other kinds of surveys from other countries. |
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