search query: @author Goldstein, M. H. / total: 2
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| Author: | Sewall, M. A. Goldstein, M. H. |
| Title: | The comparative price advertising controversy : consumer perceptions of catalog showroom reference prices. |
| Journal: | Journal of Marketing
1979 : SUMMER, VOL. 43:3, p. 85-92 |
| Index terms: | ADVERTISING COMPETITION PRICE CUTTING |
| Language: | eng |
| Abstract: |
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