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| Author: | King, J. P. |
| Title: | Cross-cultural reactions to advertising: the promise of non-verbal, continuous measurment. |
| Journal: | European Research
1988 : FEB, VOL. 16:1, p. 10-16 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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